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THOUGHTS, MUSINGS AND SERIOUSLY VALUABLE ABM CONTENT FROM THE MOMENTUMABM TEAM

Change agent, advocate or blocker? Personality Profiling can find out

Alisha Lyndon

ALISHA LYNDON / CEO

9th March 2017 / ABM best practice


Personality Profiling builds on our expertise and intellectual property of account-based insights to truly realise the behaviour and traits of key buy-side influencers. Without Insights there is no understanding, without understanding no empathy and without empathy only messaging that misses the mark. That’s why we put Insights at the core of our ABM process and that’s why we keep on creating more sophisticated ways to get beneath the surface of…

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MomentumABM keeps up the pace with new Strategy Director

Claire Nash

CLAIRE NASH / GROUP STRATEGY DIRECTOR

1st March 2017 / News


Our clients tell us that it is our ability to understand them, their market and their key accounts that makes us different from every B2B Marketing agency they have worked with. With this in mind we have bought on David Cotterill, as Strategy Director, taking this to even greater levels. Bringing David onto the MomentumABM team not only represents a major investment in our strategy team, but also underpins our…

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MomentumABM comes to New York

Jim Lewis

JIM LEWIS / VICE PRESIDENT OF THE AMERICAS

24th February 2017 / News


MomentumABM has relocated its US Corporate Headquarters from Austin, Texas to New York. The move serves to strengthen the agency’s positioning as the leading provider of ABM consultancy and services worldwide. Relocating to central New York is an exciting move for MomentumABM.  We have seen our client base grow significantly in the US over this past year and we wanted to move closer to where we can serve our clients…

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MomentumABM is a Finalist in the CIM Marketing Excellence Awards 2017

MomentumABM

24th January 2017 / News


It’s an exciting start to the year as two of our campaigns with Fujitsu, and one of our campaigns with Oracle have been shortlisted as Finalists at this year’s CIM Excellence in Marketing Awards. Going up against some top agencies in the industry, our nominations include Best Integrated Campaign, Best Brand Building Campaign and Best Campaign of the Year – which recognises the campaign that delivered the most impact for…

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Where next for ABM ? The vertical sectors it will hit next

Alisha Lyndon

ALISHA LYNDON / CEO

10th January 2017 / Insights


As 2017 gets underway MomentumABM’s CEO, Alisha Lyndon, discusses where next for ABM and the vertical sectors that are adopting account based marketing … It’s no coincidence that nine out of the world’s 10 largest technology companies are passionate proponents and practitioners of account based marketing (ABM). To mention that all nine work with us here at MomentumABM would be unnecessarily boastful, so we’ll let that pass and pose two…

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