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our opinions, our blog


THOUGHTS, MUSINGS AND SERIOUSLY VALUABLE ABM CONTENT FROM THE MOMENTUMABM TEAM

Three trends making their mark in 2018

Alisha Lyndon

ALISHA LYNDON / CEO

2nd March 2018 / ABM best practice


As 2018 gets under way which of your New Year predictions are ringing true? Here’s our take so far: From disillusionment to enlightenment – the possibilities of data Intent data, widely trumpeted as the new B2B silver bullet in recent years, is coming under increasing scrutiny. To borrow a phrase from the technology industry, it is about to hit the “trough of disillusionment”. Many marketers’ are struggling to prove the…

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Scaling ABM without Losing the Magic

Samara Donald

SAMARA DONALD / REGIONAL DIRECTOR, AMERICAS

27th September 2017 / ABM best practice


You may be familiar with ABM, but what if you engage with dozens, even hundreds of accounts? We have teamed up with ITSMA to provide a best practice sharing session around just that: Scaling ABM. I will be running the webinar together with our Group Strategy Director, Claire Nash, and ITSMA’s Senior Vice President, Rob Leavitt. The magic of account-based marketing (ABM) happens when marketers dig deep into individual accounts…

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Driving Growth and Success with ABM

Heather Wearn

HEATHER WEARN / MARKETING MANAGER

15th September 2017 / ABM best practice


This week has seen some of our clients recognised by ITSMA (the community of marketing leaders), within their program of Marketing Excellence.    One of the categories recognises ABM and how it Accelerates Growth.  We are pleased to see some of our clients amongst those shortlisted for the ABM category, and also amongst the Finalists in the other Marketing Excellence categories.  This is testament to the fact that we get to work with teams that are at…

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We’re a Finalist in the B2B Marketing Awards 2017

Alisha Lyndon

ALISHA LYNDON / CEO

21st August 2017 / News


We are excited to have had 6 of our entries shortlisted for this B2B Marketing Awards 2017.  For the third year in a row we’ve ranked as one of the agencies with the top number of entries shortlisted. Congratulations to our clients Oracle, Fujitsu and QuintilesIMS – with campaigns shortlisted six times across five categories – including ‘Best Use of Customer Insight’, ‘Best use of Thought Leadership’ and ‘Best Integration of Sales & Marketing’. Regarded widely within the…

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UK Agency Awards 2017 Shortlist MomentumABM

Alisha Lyndon

ALISHA LYNDON / CEO

23rd July 2017 / Uncategorised


Congratulations to the entire team at MomentumABM – Account Based Marketing Agency for making the Shortlist of the UK Agency Award finals for ‘Most impressive large agency growth’ and ‘Best marketing strategy for agency growth’.   Kudos to Heather Wearn, Claire Nash and Felix Velarde for switching all our marketing to account based. We are proud that an ABM agency has been shortlisted, demonstrating how ABM is changing the face of…

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