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our opinions, our blog


THOUGHTS, MUSINGS AND SERIOUSLY VALUABLE ABM CONTENT FROM THE MOMENTUMABM TEAM

Google and Oracle bring the humanity back to marketing

Claire Nash

CLAIRE NASH / GROUP STRATEGY DIRECTOR

18th July 2017 / News


When Roman emperors paraded in triumph, a slave called an Auriga was employed to whisper periodically in his ear the words Memento homo (“remember, you are only human”). Marketing today is so dependent on technology that its practitioners could do with their own (imagined) Auriga. This voice-on-the-shoulder should remind them that their job is ultimately about influencing people, and also give them the courage of their convictions rather than relying…

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How to get started with ABM – ITSMA 2017 Panel

Claire Nash

CLAIRE NASH / GROUP STRATEGY DIRECTOR

20th June 2017 / News


Getting Started with ABM At July’s ITSMA Next Generation ABM Forum there is the chance to get best practice insights from MomentumABM – the leading Global agency for account-based marketing (ABM).  We will be joined by some of our clients for a Panel discussion, we hope you can make it.  Here we share a sneak preview of the top tips to get ABM working for you. ABM – what’s it all about? The rising…

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Discover how to Drive the Biggest Impact with ABM – Webinar

Luella Ben Aziza

LUELLA BEN AZIZA / STRATEGY DIRECTOR

30th May 2017 / News


Discover How to Drive the Biggest Impact with ABM – Sign up for our webinar ABM Best Practice   In this, the snappily entitled ‘Era of Targeting’, you want to know how best to reach out to your customers and clients, for the greatest possible impact and effect. Of course you do. Every marketer does. You want to feed this into a sales strategy that will drive market share and…

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Global recognition for MomentumABM

Heather Wearn

HEATHER WEARN / MARKETING MANAGER

22nd May 2017 / News


Summer’s on its way, and so are some new awards for MomentumABM. This time we’re excited to announce that we’ve won three B2 Awards in the U.S. These are given out by the Business Marketing Association (BMA), and recognise the top-performing business-to-business marketeers. We were fighting it out with around 700 other entries, from some of the biggest names in marketing and advertising. So, these wins are a true testament…

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Tonight’s the night, the CIM Marketing Excellence Awards 2017

MomentumABM

27th April 2017 / News


We are off to our first CIM Marketing Excellence Awards this evening, having been shortlisted for awards in three of the categories, for work we have done with our clients Oracle and Fujitsu. Going up against some top agencies in the industry, our nominations include Best Integrated Campaign, Best Brand Building Campaign and Best Campaign of the Year – that recognises the campaign that delivered the most impact for both the…

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