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our opinions, our blog


THOUGHTS, MUSINGS AND SERIOUSLY VALUABLE ABM CONTENT FROM THE MOMENTUMABM TEAM

To scale effectively you must preserve the essence of ABM

Judy Wilks

12th October 2018 / ABM best practice


It turns out that there really are a lot of Eskimo words for snow. The Central Siberian Yupik dialect, for example, has 40 terms while there are another 53 in use by the Inuit of Canada’s Nunavik region. Different words to specify composition, levels of permanence and potential utility – separately and in combination. Perhaps you didn’t know, for example, that there’s a word for the type of wet snow that’s…

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MomentumABM Awards 18

Michael Christodoulou

MICHAEL CHRISTODOULOU / CREATIVE DIRECTOR

9th July 2018 / Insights


England through to the World Cup, a lasting heatwave and ice-cream Fridays – what else could we ask for in this blazing summer of 2018? For the team at MomentumABM, the icing on the cake has been our first internal awards. Last night we crowned our winners from a list of over 20 entries showcasing the very best of ABM. Prizes were awarded in three categories: Work that delivers commercial…

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ABM for all the wrong reasons

Alisha Lyndon

ALISHA LYNDON / CEO

19th June 2018 / ABM best practice


I’ve recently enjoyed reading an article from Steve Watt on the ABM hype cycle. The article takes the Gartner hype cycle concept and plots the stages of ABM adoption. From a fast start… a premature celebration… a painful decline… and then a methodical rebuild and solid adoption. I can easily relate to many of the milestones that Steve calls out, with a personal favourite of “announcing ABM prowess at the…

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Why GDPR is an advantage for account based marketers

MomentumABM

8th May 2018 / ABM best practice


The General Data Protection Regulation (GDPR) is good for ABM. With just days to go until the May deadline, this may feel like a crazy statement. Many marketers view it as the equivalent of Armageddon, as regulations cast a shadow of a hefty fine that could represent up to 4% of your global revenue. As we know, GDPR governs the way we collect, process and secure the personal data of…

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Three trends making their mark in 2018

Alisha Lyndon

ALISHA LYNDON / CEO

2nd March 2018 / ABM best practice


As 2018 gets under way which of your New Year predictions are ringing true? Here’s our take so far: From disillusionment to enlightenment – the possibilities of data Intent data, widely trumpeted as the new B2B silver bullet in recent years, is coming under increasing scrutiny. To borrow a phrase from the technology industry, it is about to hit the “trough of disillusionment”. Many marketers’ are struggling to prove the…

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