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our opinions, our blog


THOUGHTS, MUSINGS AND SERIOUSLY VALUABLE ABM CONTENT FROM THE MOMENTUMABM TEAM

Global recognition for MomentumABM

Heather Wearn

HEATHER WEARN / MARKETING MANAGER

22nd May 2017 / News


Summer’s on its way, and so are some new awards for MomentumABM. This time we’re excited to announce that we’ve won three B2 Awards in the U.S. These are given out by the Business Marketing Association (BMA), and recognise the top-performing business-to-business marketeers. We were fighting it out with around 700 other entries, from some of the biggest names in marketing and advertising. So, these wins are a true testament…

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Tonight’s the night, the CIM Marketing Excellence Awards 2017

MomentumABM

27th April 2017 / News


We are off to our first CIM Marketing Excellence Awards this evening, having been shortlisted for awards in three of the categories, for work we have done with our clients Oracle and Fujitsu. Going up against some top agencies in the industry, our nominations include Best Integrated Campaign, Best Brand Building Campaign and Best Campaign of the Year – that recognises the campaign that delivered the most impact for both the…

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Distilling the hype around ABM tech

Luella Ben Aziza

LUELLA BEN AZIZA / STRATEGY DIRECTOR

20th April 2017 / ABM best practice


It’s so easy to get jaded in digital marketing. Since a website became a must-have item, it’s been a relentless game of whack-a-mole: SEO – done. Email marketing- check! marketing automation – purchased. But the trends and tech keep on coming. My news feeds and meetings are filled with ‘Thought Leaders’ from martech talking about the next shiny new tool. Finally the answer! We must buy it and implement it…

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3 Ways ABM Can Reduce Turbulence for Sales, Marketing, and Services

Samara Donald

SAMARA DONALD / CLIENT SERVICES DIRECTOR (AMERICAS)

20th April 2017 / ABM best practice


It’s difficult to underestimate the transformational effect of cloud. For businesses of every kind it delivers greater agility and scalability, as well as more cost effective computing power. To keep up with born-in-the-cloud companies, larger and more complex tech players have evolved their offerings toward cloud-based computing. Say goodbye to multi-year “all you can eat” license models. Say hello to pay-per-user or pay-per-usage consumption models (1). So far so good.…

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9 ways to use intent data to enhance ABM campaigns

MomentumABM

12th April 2017 / ABM best practice


Intent data lets you see through your customers’ eyes like never before. Intent data helps you understand key phases along the B2B journey from initial interest to purchase. Intent data allows you to develop messaging suitable for every step of that journey. Intent data means marketers no longer need to make assumptions about the intentions of would-be buyers. It’s no surprise, therefore, to find that a synergy exists between intent…

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