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THOUGHTS, MUSINGS AND SERIOUSLY VALUABLE ABM CONTENT FROM THE MOMENTUMABM TEAM

Scaling ABM without Losing the Magic

Samara Donald

SAMARA DONALD / REGIONAL DIRECTOR, AMERICAS

27th September 2017 / ABM best practice


You may be familiar with ABM, but what if you engage with dozens, even hundreds of accounts? We have teamed up with ITSMA to provide a best practice sharing session around just that: Scaling ABM. I will be running the webinar together with our Group Strategy Director, Claire Nash, and ITSMA’s Senior Vice President, Rob Leavitt. The magic of account-based marketing (ABM) happens when marketers dig deep into individual accounts…

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Driving Growth and Success with ABM

Heather Wearn

HEATHER WEARN / MARKETING MANAGER

15th September 2017 / ABM best practice


This week has seen some of our clients recognised by ITSMA (the community of marketing leaders), within their program of Marketing Excellence.    One of the categories recognises ABM and how it Accelerates Growth.  We are pleased to see some of our clients amongst those shortlisted for the ABM category, and also amongst the Finalists in the other Marketing Excellence categories.  This is testament to the fact that we get to work with teams that are at…

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Distilling the hype around ABM tech

Luella Ben Aziza

LUELLA BEN AZIZA / STRATEGY DIRECTOR

20th April 2017 / ABM best practice


It’s so easy to get jaded in digital marketing. Since a website became a must-have item, it’s been a relentless game of whack-a-mole: SEO – done. Email marketing- check! marketing automation – purchased. But the trends and tech keep on coming. My news feeds and meetings are filled with ‘Thought Leaders’ from martech talking about the next shiny new tool. Finally the answer! We must buy it and implement it…

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3 Ways ABM Can Reduce Turbulence for Sales, Marketing, and Services

Samara Donald

SAMARA DONALD / REGIONAL DIRECTOR, AMERICAS

20th April 2017 / ABM best practice


It’s difficult to underestimate the transformational effect of cloud. For businesses of every kind it delivers greater agility and scalability, as well as more cost effective computing power. To keep up with born-in-the-cloud companies, larger and more complex tech players have evolved their offerings toward cloud-based computing. Say goodbye to multi-year “all you can eat” license models. Say hello to pay-per-user or pay-per-usage consumption models (1). So far so good.…

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9 ways to use intent data to enhance ABM campaigns

MomentumABM

12th April 2017 / ABM best practice


Intent data lets you see through your customers’ eyes like never before. Intent data helps you understand key phases along the B2B journey from initial interest to purchase. Intent data allows you to develop messaging suitable for every step of that journey. Intent data means marketers no longer need to make assumptions about the intentions of would-be buyers. It’s no surprise, therefore, to find that a synergy exists between intent…

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