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our opinions, our blog


THOUGHTS, MUSINGS AND SERIOUSLY VALUABLE ABM CONTENT FROM THE MOMENTUMABM TEAM

Why GDPR is an advantage for account based marketers

MomentumABM

8th May 2018 / ABM best practice


The General Data Protection Regulation (GDPR) is good for ABM. With just days to go until the May 18th deadline, this may feel like a crazy statement. Many marketers view it as the equivalent of Armageddon, as regulations cast a shadow of a hefty fine that could represent up to 4% of your global revenue. As we know, GDPR governs the way we collect, process and secure the personal data…

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Three trends making their mark in 2018

Alisha Lyndon

ALISHA LYNDON / CEO

2nd March 2018 / ABM best practice


As 2018 gets under way which of your New Year predictions are ringing true? Here’s our take so far: From disillusionment to enlightenment – the possibilities of data Intent data, widely trumpeted as the new B2B silver bullet in recent years, is coming under increasing scrutiny. To borrow a phrase from the technology industry, it is about to hit the “trough of disillusionment”. Many marketers’ are struggling to prove the…

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Scaling ABM without Losing the Magic

Samara Donald

SAMARA DONALD / REGIONAL DIRECTOR, AMERICAS

27th September 2017 / ABM best practice


You may be familiar with ABM, but what if you engage with dozens, even hundreds of accounts? We have teamed up with ITSMA to provide a best practice sharing session around just that: Scaling ABM. I will be running the webinar together with our Group Strategy Director, Claire Nash, and ITSMA’s Senior Vice President, Rob Leavitt. The magic of account-based marketing (ABM) happens when marketers dig deep into individual accounts…

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Driving Growth and Success with ABM

Heather Wearn

HEATHER WEARN / MARKETING MANAGER

15th September 2017 / ABM best practice


This week has seen some of our clients recognised by ITSMA (the community of marketing leaders), within their program of Marketing Excellence.    One of the categories recognises ABM and how it Accelerates Growth.  We are pleased to see some of our clients amongst those shortlisted for the ABM category, and also amongst the Finalists in the other Marketing Excellence categories.  This is testament to the fact that we get to work with teams that are at…

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Distilling the hype around ABM tech

Luella Ben Aziza

LUELLA BEN AZIZA / STRATEGY DIRECTOR

20th April 2017 / ABM best practice


It’s so easy to get jaded in digital marketing. Since a website became a must-have item, it’s been a relentless game of whack-a-mole: SEO – done. Email marketing- check! marketing automation – purchased. But the trends and tech keep on coming. My news feeds and meetings are filled with ‘Thought Leaders’ from martech talking about the next shiny new tool. Finally the answer! We must buy it and implement it…

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