HEATHER WEARN / MARKETING MANAGER
15th September 2017 / ABM best practice
This week has seen some of our clients recognised by ITSMA (the community of marketing leaders), within their program of Marketing Excellence. One of the categories recognises ABM and how it Accelerates Growth. We are pleased to see some of our clients amongst those shortlisted for the ABM category, and also amongst the Finalists in the other Marketing Excellence categories. This is testament to the fact that we get to work with teams that are at the leading edge of the B2B marketing community, helping to create new best practices.
The program focuses exclusively on marketing for B2B services and solutions and highlights the most important dimensions of a strategic comprehensive approach to marketing.
It honors the marketing programs, campaigns and new intiitves that have demonistrated superior performance in four most critical aspects of marketing success: Strategy and planning, Innovation, Execution and Business results.