CLAIRE NASH / GROUP STRATEGY DIRECTOR
1st March 2017 / News
Our clients tell us that it is our ability to understand them, their market and their key accounts that makes us different from every B2B Marketing agency they have worked with. With this in mind we have bought on David Cotterill, as Strategy Director, taking this to even greater levels. Bringing David onto the MomentumABM team not only represents a major investment in our strategy team, but also underpins our continued commitment to putting strategy at the core of our account-based marketing services.
David brings a wealth of top-level experience with him, having led the enterprise marketing strategies for organisations such as Steria, Capita and Cognizant. This included account-based marketing campaigns across some of the world’s most complex organisations. As a member of the Institute of Directors, the EMEA Advisory Board and the Inner Circle of IT Services Marketing Association (ITSMA), David is also recognised as a leader within marketing and ABM.
This appointment is one of a few recent additions to our strategy team, which has welcomed a number of new faces in recent months including experienced key account marketing professionals with an impressive track record at organisations such as Ernst and Young.
The arrival of David is demonstrates our continued belief that strategic insight and critical thinking is what sets us apart as the world’s leading ABM agency – whether this is applied to 1:1 Strategic ABM, ABM Lite or ABM at Scale. It’s also one of the underlying drivers for why MomentumABM has achieved stellar success at the B2B Awards for two years running.