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a complete guide to account based marketing


OUR WHITEPAPER EXPLAINS ABM, ACCOUNT SELECTION STRATEGIES AND OUTLINES SOME EXAMPLES OF ABM IN ACTION


This white paper distills everything you need to know about ABM: how it works, strategies for intelligent account selection as well as providing some real-life examples of ABM in action.

Imagine you could reach and engage with your key decision-makers on their terms. After all, if 80% of your revenue comes from 20% of your customers, it makes sense to focus on them. That’s where account based marketing comes into play.

ABM starts from a deep-seated understanding of the requirements of the individual decision-makers within a business. What are they trying to achieve? What are their challenges and opportunities? And what is their chosen strategy?