This white paper distills everything you need to know about ABM: how it works, strategies for intelligent account selection as well as providing some real-life examples of ABM in action.
Imagine you could reach and engage with your key decision-makers on their terms. After all, if 80% of your revenue comes from 20% of your customers, it makes sense to focus on them. That’s where account based marketing comes into play.
ABM starts from a deep-seated understanding of the requirements of the individual decision-makers within a business. What are they trying to achieve? What are their challenges and opportunities? And what is their chosen strategy?