MomentumABM - MomentumABM

Your B2B customer-led growth powerhouse

MomentumABM, now part of Accenture Song, is the growth advisory behind some of the world’s most ambitious B2B customer stories. We help leaders reinvent how they drive relevance, deepen relationships, and accelerate growth. Uniting marketing, sales, and service around the customer to deliver measurable impact across the entire journey.

For three decades, we've elevated what's next in B2B; from formalizing B2B marketing and pioneering account-based marketing, to leading key account strategy and now reinventing B2B customer growth with the scale, data, and innovation of Accenture Song.

Why us?

Outperform the market

We specialize in shifting organisations from inside out, product driven go-to-market to truly customer-led growth. By aligning strategy, sales, and marketing around your customers, we help you win, grow, and retain accounts.

Unmatched impact

With 600+ B2B growth engagements, we’ve helped clients sharpen their focus, strengthen relationships, and transform go-to-market performance; from designing category defining propositions to building ABM centres of excellence and accelerating pipeline conversion.

Proprietary B2B intelligence

We track 2,000+ B2B buyers through our Client Buying Index (CBX) and benchmark 500+ global organizations, turning unrivalled buyer and market insight into strategies that increase win rates, improve retention, and grow share of wallet.

Innovation at scale

As part of Accenture Song, we combine deep ABM and B2B customer growth expertise with the world’s largest tech powered creative group. That means strategy, data, AI, creativity, and enablement under one roof; so you can move from presentation to performance, fast.

Proven in complex B2B

We work with leading financial services, technology, and professional services firms to simplify complex portfolios, orchestrate cross-functional account teams, and deliver growth in the moments that matter – from new logo pursuits to renewals and expansion.

How we help

Customer growth strategy and prioritization

Focus on the customers, segments, and opportunities that matter most. We help you set growth strategy, prioritize accounts, map buyer journeys, and orchestrate cross-functional plays that turn intent into opportunity and opportunity into revenue.

Positioning and thought leadership

Stand out where it counts. We develop narratives, portfolios, and board-level thought leadership that elevate reputation, create category advantage, and open doors with senior decision makers.

Key accounts and major pursuits

Win and grow your most strategic relationships. From account strategy and coverage models to ABM programs and pursuit support, we help united teams show up as one – increasing relevance, win rates, and lifetime value.

Engagement and revenue operations

Operationalize growth. We design revenue planning, demand and pipeline processes, data and measurement frameworks, and revenue technology strategies that connect marketing, sales, and service – so every interaction moves the relationship forward.

Customer-centric change enablement

Make customer-led growth how you work, not just what you say. We define operating models, roles and capabilities, and commercial enablement programs that embed new behaviors and unlock sustainable performance improvement.

Stay ahead with our community

B2B customer growth podcast
Conversations with senior marketing, sales, and commercial leaders offering a clear view into how the best in B2B are rethinking growth, designing customer-led strategies, and building high-performing account teams.

Expert-led webinars
Research-backed insights, practical guidance, and proven approaches on topics such as ABM, key account strategy, revenue operations, portfolio simplification, and marketing transformation – all focused on driving measurable customer growth.

Ready to accelerate? Whether you're redefining your B2B customer growth strategy, transforming marketing, or doubling down on key accounts, we help you unlock customer-led growth, deepen relationships, and win in the moments that matter.